How SEO’s should really build links
Gael Breton
As anyone that has ever done SEO knows, SEO is extremely link graph based. We want to reach our objectives by growing the site authority, getting anchored links to the right page and rank fast to make money quickly. This pushes most SEO to take shortcuts they shouldn’t: pay for links(against google term of service), get irrelevant links or even using spammy techniques. However, Google has gotten more and more aggressive against these methods and has punished severely some of the sites relying on the methods previously cited. This has made most SEO’s confused about link building and some of them have quitted it all together. In this presentation, Gael will reveal the methods he uses to get his clients reach their business objectives using SEO without fearing the next black and white animal update. He will reconcile the generic SEO statements such as “just build great content” with the terms “ROI positive” and “Results oriented”.
